A multi-criteria trust-enhanced collaborative filtering algorithm for personalized tourism recommendations

Abstract

The exponential growth of online information has LED to significant challenges in navigating data overload, particularly in the tourism industry. Travelers are overwhelmed with choices regarding destinations, accommodations, dining, and attractions, making it difficult to select options that best meet their needs. Recommender systems have emerged as a promising solution to this problem, aiding users in decision-making by providing personalized suggestions based on their preferences. Traditional collaborative filtering (CF) methods, however, face limitations, such as data sparsity and reliance on single rating scores, which do not fully capture the complexity of user preferences. This study proposes a hybrid multi-criteria trust-enhanced CF (HMCTeCF) algorithm to improve the accuracy and robustness of tourism recommendations. HMCTeCF improves the quality of recommendations by integrating multi-criteria user preferences with trust relationships among users and between items. Experimental results using real-world datasets, including Restaurants-TripAdvisor and Hotels-TripAdvisor, demonstrate that HMCTeCF outperforms benchmark CF-based recommendation methods. It achieves higher prediction accuracy and coverage rate, effectively addressing the data sparsity problem. This innovative algorithm facilitates a more personalized and enriching travel experience, particularly in scenarios with limited user data. The findings highlight the importance of considering multiple criteria and trust relationships in developing robust recommendation systems for the tourism industry.