A Novel Algorithm of Network Trade Customer Classification Based on Fourier Basis Functions

Abstract

Learning algorithm of neural network is always an important research contents in neural network theory research and application field, learning algorithm about the feed-forward neural network has no satisfactory solution in particular for its defects in calculation speed. The paper presents a new Fourier basis functions neural network algorithm and applied it to classify network trade customer. First, 21 customer classification indicators are designed, based on characteristics and behaviors analysis of network trade customer, including customer characteristics type variables and customer behaviors type variables,; Second, Fourier basis functions is used to improve the calculation flow and algorithm structure of original BP neural network algorithm to speed up its convergence and then a new Fourier basis neural network model is constructed. Finally the experimental results show that the problem of convergence speed can been solved, and the accuracy of the customer classification are ensured when the new algorithm is used in network trade customer classification practically.

DOI: http://dx.doi.org/10.11591/telkomnika.v11i11.2978