A new approach for extracting and scoring aspect using SentiWordNet

Abstract

Aspect-based online information on social media plays a vital role in influencing people’s opinions when consumers concern with their decisions to make a purchase, or companies intend to pursue opinions on their product or services. Determining aspect-based opinions from the online information is necessary for business intelligence to support users in reaching their objectives. In this study, we propose the new aspect extraction and scoring system which has three procedures. The first procedure is normalizing and tagging part-of-speech for sentences of datasets. The second procedure is extracting aspects with pattern rules. The third procedure is assigning scores for aspects with SentiWordNet. In the experiments, benchmark datasets of customer reviews are used for evaluation. The performance evaluation of our proposed system shows that our proposed system has high accuracy when compared to other systems.