A proposed model for enhancing e-bank transactions: an experimental comparative study

Abstract

In this paper, we introduce a novel approach to address the dynamic prediction of customer activity in electronic payment transactions for individual clients. Our approach is founded on customer online payment transaction records from registered UK-based online retailers between 01/12/2009 and 09/12/2011. These retailers primarily specialize in unique gift items for various occasions, catering to a wide range of clients, including wholesalers. We used classification analysis based on the correlation coefficient to measure and describe a customer's electronic payment capability based on the quality of products they purchase. Furthermore, we trained multi-layered models (linear model, deep learning, random forest, and support vector machines (SVM)) to capture the dynamics of e-bank transaction reinforcement for retail customers using machine learning. Real transaction data from a UK online retailer was employed in our study. The experimental results consistently demonstrated the effectiveness of our proposed strategy.