Dual-blend insight recommendation system for e-commerce recommendations and enhance personalization

Sinzy Silvester, Shaji Kurain


E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. This digital transaction model has revolutionized the way businesses operate and consumers shop. In response to the burgeoning complexity of e-commerce datasets, this work addresses the need for advanced recommendation systems. This work introduces the dual-blend insight recommendation system (DIRS) model for personalized e-commerce recommendation system. The DIRS model involves dataset loading, preprocessing, and feature extraction, enabling training with recurrent neural network (RNN) and Bayesian personalized ranking (BPR) models. Recommendations are generated based on user-defined functions, i.e., location and session, and evaluation metrics such as hit rate (HR) and mean reciprocal rate (MRR) highlight DIRS’s superior performance. The model is evaluated using the Tmall dataset. Results reveal DIRS consistently outperforms alternative algorithms, showcasing its effectiveness in 10k and 20k recommendation sets. This study provides valuable insights into optimizing e-commerce recommendations, emphasizing DIRS as a powerful model for enhancing user experience and engagement.


E-commerce; Hit Rate; Mean reciprocal rate; Recommendation system; TMall

Full Text:


DOI: http://doi.org/10.11591/ijeecs.v34.i2.pp1181-1191


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

The Indonesian Journal of Electrical Engineering and Computer Science (IJEECS)
p-ISSN: 2502-4752, e-ISSN: 2502-4760
This journal is published by the Institute of Advanced Engineering and Science (IAES) in collaboration with Intelektual Pustaka Media Utama (IPMU).

shopify stats IJEECS visitor statistics