Systematic literature review on university website quality

Abstract

Website is a necessity for organizations to enable users worldwide to access their information and gain a competitive edge over others. The diversity of websites makes assessing website quality a difficult task. The aim of this paper is to identify the issues faced in the quality evaluation of university websites, the models and the factors used for evaluating university website quality. Systematic literature review was used to identify and synthesize related scholarly research papers. Findings show that there is a lack of study on university website quality compared to business websites; website designers did not have the appropriate knowledge on the interface design; and the website quality evaluation is complex since there is no specific evaluation model. Webqual 4.0 model was used to evaluate the quality of universities' websites. From 24 studies, initially 79 quality factors were extracted. After performing comparison, filtration and memoing, six quality factors were identified: information quality, specific content, usability, web appearance, service interaction quality, and functionality. This study makes a useful contribution in developing university website quality model by extending the Webqual 4.0 model.