Measuring perceptions of students toward game and recreational activity using fuzzy conjoint analysis

Abstract

The effectiveness of game and recreational activity (GaRA) can be determined from the application of fuzzy conjoint analysis (FCA). The analysis was used due to fuzziness in determining individual perceptions. This study involved a survey collected from 1494 students who participated in a Mathematics Discovery Camp organized by a UKM research group. The aim of this research is to determine the effectiveness of modules delivered to cultivate affection and confidence in Mathematics through different factors. There were 11 games conducted for the participants, and their perceptions based on the evaluation of six attributes were measured. A seven-point Likert scale method representing seven linguistic terms was used to collect students’ preferences to indicate their perceptions of each GaRA module. Scores of perceptions were transformed into degrees of similarity. Results found that interest, effort and team work were the strongest values obtained from GaRA as participants strongly agreed that these attributes fulfilled their preferences in most module. The evaluation using fuzzy conjoint model implicated the successfulness of a fuzzy approach to evaluate fuzziness obtained in the Likert-scale, and has shown its ability in ranking the attributes from most preferred to least preferred.