Users’ emotional evaluation towards kansei-based higher learning institution website using geneva emotion wheel

Punitha Turumugon, Aslina Baharum, Nadia Hanin Nazlan, Nor Azida Mohamed Noh, Noorsidi Aizuddin Mat Noor, Emelia Abdul Rahim

Abstract


Functionality, usability, and pleasure are the three elements that influence consumers decision-making and behavioral intentions. This study attempts to fill in the gap in the web design literature by justifying the Kansei-based engineering technique by embedding emotional cues in Higher Learning website designs. This study aims to test the effectiveness of a Kansei-based website that was designed in accordance with the Kansei-based standards for web design. Using an online Geneva Emotion Wheel survey, the results suggest that the Kansei-based website elicit favorable positive emotion from users

Keywords


Standard; User Interface Design; Kansei Engineering

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DOI: http://doi.org/10.11591/ijeecs.v16.i3.pp1547-1554
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